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Pay Per Click Journal ? PPC Blog
Welcome to Pay Per Click Journal, a one stop shop for all your pay per click advertising questions. With the explosion of the internet pay per click has allowed businesses of all sizes to quickly thrust themselves in front of their targeted audience and compete in an arena or space they might have not had [...]
How Strong is your Ad Copy?
Are you a business that spends a great deal of time, energy and money on your pay per click advertising campaigns wondering why they just don’t return like you would hope for? There are many different factors you should be looking at but once very important factor that is probably the most important is your [...]
MarketingProfs Web Marketing Conference ? Register Today!
On June 8th-9th MarketingProfs is holding a 2 day business conference for business owners and decision makers to come and sharpen their online marketing skills. If you are an individual who either helps run an online business or is even looking to start one the MarketingProfs Business-to-Business Forum 2009 is an excellent value for any [...]
How Local PPC Can Compliment your SEO
Online marketing comes in many different life forms. With competition so fierce it is truly important to be able to utilize every platform and tool available to you online. Online consumers now more than ever really need to build their trust before they whip out their credit card and make a purchase. With the economy [...]
Do I Need A PPC Campaign If I rank Organically?
Many people always ask themselves if they should launch a pay per click advertising campaign even though they are already in the organic search results. There are a few things you need to take a look at. First, do you have the budget? If you are extremely tight on budget it might not be the [...]
Are Your Landing Pages Fully Optimized?
Do you wonder why your pay per click campaign might not be working as well as you want it to be? Do you spend money every month with very little activity occurring on your site? Setting up a pay per click campaign on the fly and dropping money into the account will not necessarily create [...]
Mother?s Day Optimization For PPC
Mother’s Day is just around the corner. Have you started your advertising campaign yet? Have you started planning it?
When it comes to holidays, there is perhaps none so endearing as Mother’s Day. For retailers and e-tailers the key is getting people to your storefront, whether online or off line, and turning them into customers. That [...]
Why You SHOULD Put Your Phone Number In Your PPC Ads
I thiought I had written about this topic earlier, but I decided instead to cover another topic. But for the record, I agree with Amber at PPC Hero. Yahoo! IS giving bad advice.
Specifically, the advice has to do with putting your phone number in your PPC ads. Why wouldn’t you? If you can get a [...]
Using Word Schema In Your PPC Ad Copy
A schema is a concept that is entrenched in the minds of your audience. Say a word and immediately people think of a concept. “Drive”, for instance. Everyone who hears it will automatically think of automobile. But use the word in a different context and you can still play off the old familiar concept effectively: [...]
Will Performance-Based Pay Per Click Work?
Ad agencies that serve clients by managing their online advertising campaigns are strongly being encouraged to move to a performance-based model by Coca Cola Co. The question is, Will it work?
There are pros and cons, of course, Agencies that fail to provide results won’t get paid for their efforts. That means no losses for the [...]
How To Organize Your PPC Campaigns
Staying organized is the key to being successful with pay per click advertising, especially if you run several PPC ads across several different channels or niches. How do you keep track of it all?
Generally, you have three tiers of organizational structure for your PPC ads:
Campaign Level
Ad Groups
Individual Ads
We will discuss here how to organize your [...]
Is Click Fraud Getting Lower?
Andy Beal wrote a guest column at WebProNews about click fraud. It seems there has been a drop in click fraud cases from last quarter until now. Beal asks the question, “is this drop a blip or a trend?”
Good question. I guess we won’t know until the next quarter so that we can see if [...]
Should You Use The Same Keyword Across Multiple Ad Groups?
If you are running several ad groups or pay per click campaigns simultaneously and using the same keyword in those ad groups, you should seriously reconsider. It could be hurting your ad groups.
Yahoo! Search Marketing’s blog tells you why:
For example, if you want to test Advanced and Standard match types by running both concurrently in [...]
Does Your PPC Ad Have Visual Appeal?
PPC advertising is all about the looks. An attractive ad will get more click throughs than some staid, boring text ad with no call to action. I’m not just talking about great sales text. I’m talking about visual elements that you can ad to your text ad to make it more appealing. The bottom line [...]
Can You Re-Engage Nonconverting Traffic Through PPC?
Traditional marketers know that a person has to see an offer seven times before they act on it. So what happens when someone clicks on a pay per click ad for the first time?
Typical pay per click traffic is ready to buy right now. That’s why they search and that’s why they click. But if [...]
Google?s Search-Based Keyword Tool Just Got Better
When Google announced its search-based keyword tool we were there to let you know. Of course, we liked it then and like it now. But it’s just gotten better.
It isn’t better, per say, as much as it is more available. Or available in more place. Such as:
Australia
Canada
China
Japan
New Zealand
In addition to being available in [...]
Is Guy Kawasaki Ruining Twitter?
This post has nothing to do with pay per click advertising. So why publish it then?
That’s a question that David Szetela received from his listeners when he interviewed Guy Kawasaki on his radio show, PPC Rockstars. If it doesn’t pertain to PPC then why talk about it?
I think there are some good reasons to [...]
Should You Be Afraid Of Google?
A growing concern online, especially in European countries, is privacy. But for businesses, that concern goes much deeper. Many webmasters and business owners are concerned that Google might know more about them that it should. And they use that as an argument for not linking their AdWords and Analytics accounts and for using third-party software [...]
How Does One Rise To The PPC Top?
It’s a simple question, really. How do you rise to the top of the pay per click charts? Or, what do you need to do to rank #1?
The easy answer is you have to the bid the highest, but there’s a little more to it than that. You can have the highest bid and still [...]
Importing PPC Campaigns From Google To MSN Is Easy
If you have a successful pay per click advertising campaign running at Google AdWords and you want to export to MSN adCenter, it’s pretty simple. The first step is to export the files in Google adWords to a CSV file. That’s easier to do with the Google AdWords Editor. But it’s a fairly simple process.
Next, [...]