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Around the Net In Brand Marketing: KFC To Introduce Colonel To The Younger Generation

Engage:Hispanics: Hispanic Online Publishers Turn To Twitter
Like any marketing campaign, succeeding on Twitter requires a well-thought-out strategy and a continuous, two-way dialogue that provides value to a given target audience. It also doesn't hurt to have a television network that reaches millions of households.

Marketing Daily: Social Media Torture Test
Given the choice between asking friends to make a donation and a root canal without anesthesia, I know a number of people who'd chose the latter. Not I.

Marketing Daily: Hasbro Lines Up YouTube Stars For Smackdown
To market its new "Trivial Pursuit: Bet You Know It" game, Hasbro has rounded up some of YouTube's biggest stars for an online interactive Trivial Pursuit tournament. "The interactive game on YouTube is a first for Hasbro," Donetta Allen, a spokesperson, tells Marketing Daily. "It's also the first time that YouTube channel stars have been tapped for an interactive game on the channel."

Around the Net In Online Marketing: Building A Better Burger One Tweet At A Time

Marketing Daily: Suzuki Rewards Expand To Contest, Game
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that the AllPoints program has brought in 40,000 unique visitors both through the Suzuki Autos web site and the brand's social sites. "It's about the brand's personality rather than just the facts," he says. "A brand needs to be more than the sum of its parts, and this lets us tell more than just a product story."

Social Media & Marketing Daily: Social Media's Biggest Obstacle: Failure to Measure
Efforts to build customer loyalty garner more social media spending from marketers than campaigns aiming to build brand awareness or increase customer acquisition, according to the results of a new survey conducted by the Direct Marketing Association and Colloquy of DMA members and Colloquy subscribers. At least, that seems to be the case among companies which actually take the trouble to keep track of their social media budgets: remarkably, the DMA and Colloquy also found that a good number of companies engaged in social media marketing couldn't say how much they were spending.

Online Media Daily: SocialVibe Launches SVnetwork, Taps Millions Of Third-Party App Users
After months of beta testing, SocialVibe Inc. Tuesday launched the SVnetwork, a brand advertising network claiming to reach 80 million unique users each month, making it one of the largest on the Internet. The network, which includes its owned-and-operated SocialVibe.com, is affiliated with both Zynga, one the massive social gaming network, and Causes, the largest non-gaming application on Facebook.

Online Media Daily: OMMA Awards 2010 Finalists Selected
The finalists for 2010 OMMA Awards have been selected. Read about all of the worthy campaigns in Online Advertising Creativity, Integrated Online Campaigns, and Web Site Excellence. And again, this year, in addition to honoring our judges' selections, we'll also be recognizing your top picks in each group. Vote now for the Members' Choice, and come celebrate all the winners and finalists at the Awards ceremony during OMMA Global on September 27 in New York City.

Around the Net In Online Marketing: Bieber Clogging Twitter

Marketing Daily: Toyota Hispanic Campaign Is All About The Decals
The effort includes Spanish TV spots shot as short documentaries showing Toyota street teams handing out the decals in target cities in the U.S. In the ads, people put the decals on things like cars, bicycles, and food trucks, or whatever transit they have when they show up for the decals.

Online Media Daily: MIT Study Suggests Social Networks Influence Behavior
Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks.

Online Media Daily: Google Settles Buzz Class-Action Privacy Suit
Google has agreed to pay $8.5 million to settle a privacy class-action lawsuit stemming from the company's February launch of the social networking service Buzz. The tentative settlement calls for Google to pay around $6 million to various privacy organizations, and $2,500 to each of seven individual Web users who sued. The class-action attorneys who brought the lawsuit will split up to $2.5 million.

Around the Net In Online Marketing: Wine And Dined Via Social Media

Around the Net In Online Marketing: Uniqlo Offers Unique Twitter Discount

Marketing Daily: Selling Baby Carrots As The Perfect 'Junk Food'
The integrated TV, online/social media and outdoor branding campaign supports new packages that look more like chip bags than veggie bags and carry the "Eat 'Em Like Junk Food" tagline, as well as school vending machines installed next to those of traditional snack brands.

Social Media & Marketing Daily: Germany Protects Right to Be Stupid on Facebook
Ah, Germany -- that orderly Central European Utopia which carefully protects rights Americans didn't even know existed. For example, a right to privacy in public. That seems to be the basic idea behind a new German law which forbids employers from checking out the online social profiles of prospective job candidates. Capitalist Americansgenerally tend to be less forgiving of slip-ups in the professional realm: If you are dumb enough to post incriminating pictures online, the thinking goes, you probably deserve to get canned, or never hired in the first place.

Search Insider: In The Aftermath Of The Earthquake
I live in Christchurch, New Zealand, and four days ago, our world was rocked. At 4:35 a.m. on Saturday, the house began to shake. Hard. Like it was a vending machine and a giant had put his quarters in and his bag of potato chips hadn't quite shaken free and he was trying to get them out.

Media Magazine: An Internet With No Walls
Off I went, with my butterfly net and Anglican morals, into the jungle. My mandate, my question mark, was to explore the post-Chatroulette universe, where there are no walls left. What happens to privacy, decorum, identity, ethics, when voyeurism and exhibitionism take over?

Around the Net In Brand Marketing: Marketers Turn To Virtual Worlds To Push Real Products

Social Media Insider: A Reason To Care About Social Media
"Her surgery is tomorrow morning and she's not at all nervous! Please say a prayer for her and think of her tomorrow at 7:30 when surgery begins." This was the first entry posted on the site "Heal Fast Billie" hosted on CarePages through the hospital where a preteen I know just had surgery.

OMMA Magazine: Website Excellence: Social Networking: CafeMom; CafeMom.com

OMMA Magazine: Website Excellence: Social Networking: Pereira and O'Dell/Struck Axiom; LEGO, LEGOClick.com

OMMA Magazine: Website Excellence: Social Networking: T3; Microsoft, windowsphone7.com

Marketing Daily: Timberland Focuses On Environmental Heroism
The Stratham, N.H.-based retailer is launching the global campaign, with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with materials like recycled rubber and recycled PET (one and a half plastic bottles are used in each pair of Earthkeepers boots), Earthkeepers product is one of the company's leading and fastest-growing product collections.

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